Link Studio docs › Tracking

Adding conversions

A conversion is the moment that matters to you, like a purchase, a signup or a download. Add one and Link Studio counts it on every link.

Adding a conversion

To add a conversion:

  1. Click Analytics in the sidebar.
  2. Click Customize analytics, then Add panel.
  3. Under Sales, click Add a conversion. If you already have one, click Manage, then Add conversion.
  4. Choose a Type: Signup, Download, Subscription, Purchase or Custom.
  5. Give it a Name.
  6. Pick the Source and the Event that marks it, like your Order confirmed page or a moment you named such as Signed up.
  7. Click Save conversion.

The Add conversion dialog with type, name, source and event

Adding a Purchase conversion

Where conversions show up

  • On your Board, in the Pages tray, so you can add a Purchase card.
  • On link cards, ranked by Converted % in Winner blocks.
  • On your Analytics boards, in the Conversions panel.

FAQs

What is a conversion in Link Studio?

A conversion is the moment that matters to you, like a purchase, a signup or a download. Link Studio counts it on every link, so you see which link brought in the people who converted.

How do I count a thank you page as a conversion in Link Studio?

Add a conversion in Link Studio and pick that page as its Event, like your Order confirmed page. Every visit to it then counts as a conversion on the link that brought the visitor.

Can one Link Studio conversion count sign ups from my website and my app?

Yes. Click Add another source when you add the conversion, and Link Studio counts a signup from your website and your app together.

What does a Link Studio conversion need before it can count?

A source with data. Add page tracking to your site or connect a tool in Add-ons, then pick the page or event in Link Studio that marks the conversion.