Link Studio docs › Analytics
Funnels in analytics
A funnel panel shows how many people make it through each step, from the first visit to the sale, and where they drop off.
Adding a funnel
- Click Customize analytics, then Add panel.
- Under Activity, add Funnel. Or pick a funnel you saved on your Board under From your Board.
- Click the new panel to set its steps.
- Click Done.
A funnel from Homepage to Order confirmed: 100%, 47%, 20% and 13%, with 13% made it through
The top right shows the share of people who made it through every step. Each step shows its share and how many people reached it.
Funnel steps
Each step is one thing people do.
| Step | Counts people who |
|---|---|
| Came from a link | Clicked one of your links, or a link you choose. |
| Visited a page | Saw a page on your site. |
| Converted | Reached one of your conversions. |
| Did an event | Did a moment you named on your site. |
Funnel styles
Edit the panel and pick a Style. All three show the same numbers.
| Style | Best for |
|---|---|
| Flow | Seeing at a glance where the funnel narrows. |
| Columns | Comparing steps side by side, with the drop from the step before. |
| Steps | Reading exact numbers, including how many dropped off at each step. |
A funnel shown as four columns with 100%, 47%, 20% and 13%
A funnel shown as a numbered list with bars, counts and how many dropped off