# Measuring a funnel

> Measure how many people make it through each step, and where they drop off.

A funnel follows people through a few steps, like Homepage, Checkout and Purchase, and shows how many make it to the end.

## Measuring a funnel

Funnels live in Analytics. Add a funnel panel and pick its steps.

To measure a funnel:

1. Go to **Analytics** and click **Customize analytics**.
2. Click **Add panel** and add **Funnel** under **Activity**.
3. Click the new panel and set its steps, like a visit to Homepage, a visit to Checkout and Purchase.
4. Click **Done**.

> **Figure:** A four step funnel
>
> A funnel from Homepage to Order confirmed: 100%, 47%, 20% and 13%, with 13% made it through

> **Tip:** Your [AI assistant](https://linkstudio.link/docs/mcp-for-agents/) can measure a path for you. Ask it to measure Homepage, Pricing and Signed up as a funnel.

## Reading the results

- Each step shows how many people reached it and what share of the first step that is.
- The top right shows the share of people who made it through every step.

See [Funnels in analytics](https://linkstudio.link/docs/analytics-funnels/) for the kinds of steps and the styles, and [Find where people drop off](https://linkstudio.link/docs/find-where-people-drop-off/) for a worked example.

## FAQs

### How do I build a conversion funnel in Link Studio?

In Link Studio, go to **Analytics**, click **Customize analytics**, then **Add panel**, and add **Funnel**. Click the panel to pick its steps. Each step shows how many people reached it.

### Can I still see funnels I saved on my Board?

Yes. In Link Studio, click **Customize analytics**, then **Add panel**, and pick your saved funnel under **From your Board**.

Source: https://linkstudio.link/docs/measuring-a-funnel/