# Find your best ad

> Rank your ads with a Winner block and put more behind the one that sells.

Give every ad its own link, connect them into a Winner block, and see which one actually brings in sales.

## Step 1 | Make one link per ad

Each ad needs its own short link so its clicks and sales stay separate.

1. Click **Links**, then **Create link**.
2. Name it after the ad, like Summer reel.
3. Point it at the same page as your other ads.
4. Repeat for every ad. A folder like Meta ads keeps them together.

> **Tip:** Send every ad to the same page with the same offer. Then the only difference is the ad itself.

## Step 2 | Add a Winner block

1. Open your **Board**. Your new links are already there as cards.
2. Open the **Blocks** tray and add a **Winner** block.
3. Pick **Connect** and draw a line from each ad card into the Winner block.
4. Double click the block and rename it Best ad.

> **Figure:** Ranking four ads with a Winner block
>
> Four ad link cards connected into a Best ad Winner block that ranks them

## Step 3 | Choose what wins

In the block settings, use **Counts** to decide what makes an ad the best.

- **Converted %** picks the ad whose clicks turn into sales most often. It needs a [conversion](https://linkstudio.link/docs/conversions/).
- **Revenue** picks the ad that made the most money. It needs a [revenue tool](https://linkstudio.link/docs/track-your-revenue/).
- **Clicks** picks the ad people tap most.

The trophy sits on the leader and moves on its own if another ad pulls ahead.

## Step 4 | Put more behind the winner

Move budget toward the ad with the trophy and pause the ones at the bottom. Do the same for creators with a second Winner block called Best creator.

> **Note:** Give each ad enough clicks before you decide. A handful of clicks can make any ad look like a winner.

## FAQs

### How do I rank my ads by conversion rate in Link Studio?

Give every ad its own Link Studio link to the same page, connect the ad cards into a Winner block on your Board and set **Counts** to **Converted %**. It needs a [conversion](https://linkstudio.link/docs/conversions/), like Purchase, and the trophy moves on its own when another ad pulls ahead.

### Can Link Studio rank ads by revenue instead of clicks?

Yes. Connect a [revenue tool](https://linkstudio.link/docs/track-your-revenue/) like Shopify or Stripe, then set the Winner block’s **Counts** to **Revenue**. Link Studio then picks the ad that made the most money.

### Why should every ad link go to the same page?

So the only difference is the ad itself. When every Link Studio ad link sends people to the same page with the same offer, a better rate comes from the ad, not from the page.

Source: https://linkstudio.link/docs/find-your-best-ad/